The Avenue is a 4.3-acre mixed-use development spanning nearly two blocks of Fifth Avenue South in the heart of Downtown Naples — 50 residences above 75,000 square feet of curated retail, dining and wellness space, anchored by Oak Row, a walkable alley unlike anything else in Downtown Naples today. In July 2026 the project closed a $202 million construction financing package and moved into vertical construction, with initial move-ins anticipated in early 2028.
At a Glance
Residences
- 50 residences, two to four bedrooms, 1,820 to 4,200 SF under air
- 10' to 11' ceiling heights, private balconies, interiors by Nainoa
- Priced from $3.5M
The Address
- 900–1000 blocks of Fifth Avenue South, Downtown Naples
- 75,000 SF of retail, dining and wellness across the ground floor
- In vertical construction; move-ins anticipated early 2028
Developer: APREA & JSB Capital • Architecture: MHK Architecture • Interiors: Nainoa • Landscape: LAND
Why Buyers Are Interested
- A landmark Fifth Avenue South address, spanning nearly two blocks at the cultural and commercial center of Downtown Naples.
- Oak Row — a first-of-its-kind walkable alley between Fifth and Sixth Avenue South, activated by outdoor dining, coffee shops and boutique retail.
- Real construction momentum: a $202 million financing close and the start of vertical construction in 2026, rather than a project still waiting on funding.
- Naples was recently named one of the “20 Most Beautiful Towns in the World for Every Type of Traveler” by Condé Nast Traveler — the kind of outside recognition that tends to support long-term demand in the downtown core.
Project Overview
The Avenue is developed by APREA and JSB Capital and anchors the 900 and 1000 blocks of Fifth Avenue South across four three-story buildings. Mediterranean-inspired architecture by MHK Architecture pairs stately materials and graceful forms meant to echo Naples' coastal character, with landscape design by LAND bringing curated gardens and shaded walkways to the street level. Above 75,000 square feet of retail, dining and wellness space, 50 private residences range from two to four bedrooms, with interiors by Nainoa and a rooftop pool deck looking out over Downtown Naples toward the Gulf.
The project broke ground in January 2026, and in July 2026 the developers closed a $202 million construction financing package — $109 million in C-PACE financing plus a $93 million traditional construction loan — and moved into vertical construction, with foundation work complete and concrete rising through the second half of 2026. The developer has described early sales and retail leasing interest as outpacing expectations. Initial residence move-ins are anticipated in early 2028.
Residences
The Avenue's 50 residences span two- to four-bedroom layouts from 1,820 to 4,200 square feet under air, with 10' to 11' ceiling heights, private balconies and open living areas designed to feel like a personal retreat rather than a typical condominium floor plan. Interiors by Nainoa bring handcrafted details and curated finishes throughout, including hardwood floors, stone countertops and bathrooms, Wolf appliances, smart-home readiness and a best-in-class washer and dryer in every residence. Pricing has run from roughly $3.5 million for two-bedroom residences to nearly $8 million for the largest four-bedroom plans, per developer pricing materials — ask Andy for current pricing and availability by building and floorplan, since figures have likely moved since the project's July 2026 financing close.
Amenities + Lifestyle
Rooftop & Wellness
A resort-style rooftop pool deck above Downtown Naples, a state-of-the-art fitness center and spa-inspired treatment rooms for residents only.
Club & Workspace
A private residents' club room, plus a conference room and co-working space for buyers who want productivity without leaving home.
Resident Services
24-hour doorman, concierge, beach shuttle, in-room dining coordination, in-home package delivery, home watch and on-site management, plus secure parking.
Location
The Avenue sits just east of Four Corners along Fifth Avenue South, spanning nearly two blocks in the heart of Downtown Naples. Restaurants and boutiques line tree-shaded streets, retail spaces connect through courtyards, and the Gulf's beaches are a short walk away. For buyers researching new construction condos in Naples, FL or new developments in Downtown Naples, this is one of the few addresses that puts the city's restaurants, galleries and beaches within walking distance of home.
“What makes The Avenue different from a lot of downtown Naples pre-construction is that it's no longer a rendering and a promise — there's a closed construction loan and concrete going up. That matters when you're comparing projects, because timeline risk is a real part of the buying decision, not just price and finishes.”
-Andy
Who This Is Best For
Strong Fit
- Buyers who want a true walk-to-everything Downtown Naples lifestyle — restaurants, galleries and the beach all on foot
- Buyers comfortable with a 2028 delivery in exchange for input on floorplan and finish selection at today's pricing
- Full-time and seasonal residents alike, given the concierge, beach shuttle and home-watch services built into the building
Worth Comparing Alternatives
- Buyers who want to move in sooner — several other Downtown Naples projects are further along in construction
- Buyers set on direct Gulf frontage rather than a downtown, walk-to-the-beach setting
- Buyers who haven't yet compared The Avenue against the other new construction reshaping Downtown Naples right now
What Buyers Should Know
- The Avenue is an APREA and JSB Capital project, not a Douglas Elliman Development Marketing listing — Andy's role is independent buyer representation and comparison, working alongside whatever process the on-site sales team runs.
- Downtown Naples has several new construction projects underway within a few blocks of one another, each at a different stage, price point and building style. Worth comparing side by side rather than in isolation.
- Published pricing reflects developer materials that may predate the project's July 2026 financing close; ask Andy for the current price sheet and availability by building before assuming a figure is still accurate.
FAQs
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What is The Avenue Naples?
The Avenue is a 4.3-acre luxury mixed-use development on Fifth Avenue South in Downtown Naples, Florida, with 50 private residences above 75,000 square feet of retail, dining and wellness space across the 900 and 1000 blocks. -
Where is The Avenue located?
Just east of Four Corners on Fifth Avenue South in Downtown Naples, spanning nearly two blocks between Fifth and Sixth Avenue South — within walking distance of restaurants, galleries and the Gulf's beaches. -
Is The Avenue still under construction, or is it further along?
The Avenue broke ground in January 2026 and, following a $202 million construction financing close in July 2026, is now in vertical construction. Initial residence move-ins are anticipated in early 2028. Ask Andy for the most current construction update. -
What does it cost to buy at The Avenue?
Pricing has run from roughly $3.5 million to nearly $8 million depending on residence size and building. Contact Andy for current pricing and availability by floorplan. -
How many residences are there, and what sizes are available?
50 total residences across two- to four-bedroom layouts, from 1,820 to 4,200 square feet under air, with 10' to 11' ceiling heights and private balconies. -
What is Oak Row?
Oak Row is a walkable city alley bisecting The Avenue between Fifth and Sixth Avenue South, activated by outdoor dining, coffee shops and boutique retail with light vehicular access — a first for Downtown Naples. -
Who is developing The Avenue?
The Avenue is developed by APREA and JSB Capital, with architecture by MHK Architecture, interiors by Nainoa and landscape design by LAND. The developers closed a $202 million construction financing package in July 2026 to fund vertical construction. -
What amenities are included?
Residents have access to a rooftop pool deck, fitness center, spa-inspired treatment rooms, a private club room, conference room and co-working space, 24-hour doorman, concierge, beach shuttle and secure parking. -
How does The Avenue compare to other new construction in Downtown Naples?
Several new construction projects are underway within a few blocks of one another in Downtown Naples right now, each at a different price point, timeline and building style. Ask Andy for a side-by-side comparison before choosing one. -
Why talk with Andy before contacting the on-site sales team?
Andy provides independent buyer representation and can compare The Avenue against the other new construction underway in Downtown Naples and across Southwest Florida, before you're inside a single developer's sales process.
Current Inventory
Availability changes as The Avenue moves through vertical construction, and pricing may have moved since the project's July 2026 financing close. Ask Andy for current released inventory, floorplans and pricing by building.
Related Developments
Buyer Representation
Andy Alvarez spent approximately 13 years with Miromar Development, working new-construction sales, luxury resale, marketing and community positioning across Southwest Florida. Downtown Naples now has several new construction projects moving through different stages at once — exactly the kind of decision that benefits from an outside, cross-project view before signing a reservation agreement with any single development's sales team.
Considering The Avenue in Downtown Naples? Talk with Andy first.
Schedule a Private Consultation
Prefer to talk now? Call Andy: (239) 420-7535
