The Avenue is a 4.3-acre development spanning nearly two blocks of Fifth Avenue South in downtown Naples, just east of Four Corners. It brings 50 residences on the second and third floors above more than 75,000 square feet of shops, restaurants and wellness space, built around Oak Row, a new walkable lane between Fifth and Sixth Avenue South.
Residences are offered from about $3.4 million. Construction is underway, and the first move-ins are expected in early 2028. Start here before visiting the sales gallery, and I'll help you narrow the residences that make the most sense and show you how The Avenue compares with the other downtown and Gulf-front options worth considering.
At a Glance
Two to four bedroom residences above shops and restaurants on Fifth Avenue South.
The Residences
50 Residences
| Location | Fifth Avenue South, downtown Naples |
| Residences | 2 to 4 bedrooms on the second and third floors |
| Ceilings | 10 to 11 feet |
| Interiors | Nainoa |
| Starting From | About $3.4 million |
| Move-Ins | Expected early 2028 |
The Project
APREA & JSB Capital
| Developer | APREA with JSB Capital Group |
| Architecture | MHK Architecture |
| Streetscape | Morris Adjmi Architects |
| Builder | DeAngelis Diamond |
| Retail | More than 75,000 square feet |
Pricing, plans and features are subject to change.
The Residences
The residences sit on the second and third floors of three-story buildings on either side of 10th Street South, so this is low-rise downtown living rather than a tower. Plans run from two to four bedrooms, with 10- to 11-foot ceilings, nine-foot sliding glass doors and outdoor terraces.
Interiors are by Nainoa, with hardwood floors, stone countertops and stone baths, Wolf appliances, a full-size washer and dryer and smart-home readiness. Pricing has run from about $3.4 million to about $7.9 million depending on size and position. Start here for current pricing and availability by building and plan, and I'll help you sort out which residences are actually worth a closer look.
Amenities & Services
The Avenue is built for people who want a full-service home without giving up the downtown street life. Residents get their own amenities and services, and the shops, cafés and restaurants of Oak Row and Fifth Avenue are right downstairs.
Pool & Wellness
- Rooftop pool deck above downtown Naples
- Fitness center
- Spa
Club & Work
- Private club room
- Conference room
- Co-working space
Services
- 24-hour doorman and concierge
- Beach shuttle and home watch
- In-home package delivery and in-room dining
- On-site management
Parking
- 326 spaces with valet and self-park
- Guest parking
Location
The Avenue spans the 900 and 1000 blocks of Fifth Avenue South, between 9th and 11th Streets, just east of Four Corners. Fifth Avenue's restaurants, galleries and boutiques are at your door, and the Gulf beaches are at the west end of Fifth Avenue South.
Oak Row runs through the middle of the project between Fifth and Sixth Avenue South, a walkable lane planned for outdoor dining, coffee shops and boutique retail with light car access. It's something downtown Naples hasn't had before.
"What makes The Avenue different from a lot of downtown Naples pre-construction is that it's no longer just a rendering. The financing is closed and the buildings are going up. That matters when you're comparing projects, because timing is a real part of the decision, not just price and finishes. The other question is how you want to live: low-rise and walkable downtown, or a Gulf view."
-Andy
Who This Is Best For
Walk-Everywhere Buyers
You want restaurants, shops and galleries on foot, with the beach a short trip away.
Lock-and-Leave Owners
You split time between homes and want a doorman, concierge and home watch built in.
Low-Rise Buyers
You'd rather live two or three floors up in a smaller building than in a tower.
Probably not the right fit if you want a Gulf view, need to move in before 2028 or want a quiet residential street.
What Buyers Should Know
- Downtown living comes with downtown energy. You're above shops and restaurants on Naples' busiest street. Ask about your residence's exposure and what's below it before you choose.
- Timing. Construction is underway and the first move-ins are expected in early 2028. Start here for the latest construction update on the building you're considering.
- Compare carefully. Plans and positions vary a lot by building. Compare under-air SQFT to under-air SQFT and look at the terraces and exposure, not just the bedroom count.
- Have the contract reviewed. Consider having a Florida real estate attorney review the purchase agreement before signing.
Frequently Asked Questions
What is The Avenue Naples?
A 4.3-acre mixed-use development on Fifth Avenue South in downtown Naples, with 50 residences on the second and third floors above more than 75,000 square feet of retail, dining and wellness space. It's developed by APREA with JSB Capital Group.How much does a residence at The Avenue cost?
Residences are offered from about $3.4 million, and pricing has run to about $7.9 million for the largest plans. Start here and I'll walk you through current pricing and availability by building and plan.When will The Avenue be completed?
The project broke ground in January 2026, closed its construction financing in 2026 and is in vertical construction. The first move-ins are expected in early 2028.Where is The Avenue located?
On the 900 and 1000 blocks of Fifth Avenue South, between 9th and 11th Streets, just east of Four Corners in downtown Naples. The Gulf beaches are at the west end of Fifth Avenue South.What is Oak Row?
A new walkable lane running through The Avenue between Fifth and Sixth Avenue South, planned for outdoor dining, coffee shops and boutique retail, with light car access.What amenities does The Avenue offer?
A rooftop pool deck, fitness center, spa, club room, conference room and co-working space, plus a 24-hour doorman, concierge, beach shuttle, home watch and valet and self-parking.How does The Avenue compare with other Naples new construction?
It's walkable, low-rise downtown living. Buyers who want the Gulf often weigh it against 3300 Gulf Shore or Four Seasons Residences at Naples Beach Club. I'll help you compare them.Can I have my own agent when buying at The Avenue?
Yes. Many buyers prefer independent guidance. Start here before you visit the sales gallery, and I'll introduce you to the project and help you compare it with your other options.
Floor Plans, Pricing & Availability
Get the current floor plans, pricing and availability, then let's look at which residences actually make the most sense for you.
Related Developments in Naples
Buyer Representation
The onsite sales team works directly for the development, and they know this property better than anyone. Alvarez Group's role is different. We give you independent guidance to help you evaluate The Avenue alongside your other options, so you understand the residences, costs and timing before you commit.
I spent 13 years with Miromar Development and was part of the team behind Miromar Lakes Beach & Golf Club, named the #1 community in the USA by the National Association of Home Builders. I know how great new construction gets built, and I bring that perspective to every buyer I advise.
Considering The Residences at The Avenue Naples?
Start here before visiting the sales gallery. I'd love to introduce you to The Avenue, help you narrow the residences that make the most sense and show you how they compare with the other Naples options worth considering.
